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This tool is incredibly useful. Search engines hate Unfriendly URLs but they love friendly. MOD rewrite rules for your htaccess can create a great user experience while boosting your SEO rank. But if you are not a coder. You may not be able to create these rules yourself. Using this tool, get one of your monster URLS. Post it in the Tool and it will generate the htaccess code required to have your server automatically convert your ugly URLs into SEO friendly ones.